LinkedIn’s analytics backfires for many employer’s job adverts

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By Jez Styles You might have missed it but LinkedIn’s share price collapsed after their latest financial statement. LinkedIn has been under increasing pressure to increase its revenue streams and, with a slow down in growth to 20% in the fourth quarter from 56% in the equivalent period last year, many analysts are predicting this slowdown to continue with predictions of just 10% in 2018. At the heart of this slow down in growth has been LinkedIn’s over reliance on its ‘talent solutions’ which makes up 63% of net revenue. LinkedIn has attempted to differentiate its ‘adverts’ proposition from the standard job boards and through the acquisition of several firms including Fliptop. Late last year LinkedIn updated its job advert page for premium subscribers to provide further information for prospective candidates on employers. Read more here: http://techcrunch.com/2015/12/15/linkedin-revamps-its-jobs-listings-with-big-data-analytics/ Sounds great right? What happens when the analytics don’t look quite so rosy? And let’s face it, not every company on LinkedIn is in hyper growth. Indeed I happened upon the following advert recently. ***Looks like an interesting position doesn’t it? I might even apply myself… Hang on, let’s just look at those lovely graphs and charts before I do though… Oh! hotel choc 1 It seems that headcount has dropped by 18%, so 1 in 5 employees have left in the last 2 years. Hmmm that doesn’t look good for job security does it? Average tenure is 3 years? Well maybe the salary and package will assuage my concerns… choc NN Well, there are no details about salary and package and LinkedIn tells me that these roles typically pay anywhere from £30 to £59k…which is pretty broad by anyone’s standards. I might just pass on this occasion. And herein lies the rub. The more LinkedIn tries to differentiate and provide more information the more they will expose the ugly truth of recruitment. Not every company is Google or Facebook. Dry analytics will make some businesses look great, a lot very average and many quite unattractive. They don’t tell you about the culture, the people and what it’s like to work for the company. Which means that fewer, not more, companies will invest in LinkedIn’s talent solutions. Which means prices will go up and features will go down on our subscriptions. This means further disenchantment with LinkedIn. And if you want to see the numbers behind what I suspect is a growing trend in user disenchantment – click here!   ***Apologies to the guys at Hotel Chocolat for flagging this, I really like their stores and I’m not entirely convinced these analytics are a fair reflection of their employer credentials. Hopefully this post might lead to a few more, not less, applications!  
 

LinkedIn is a decidedly rusting bullet for recruitment agencies

By Jez Styles If you are on LinkedIn as often as me (this blog would suggest you are not…) then you’ll see countless blogs and articles detailing the demise of agencies. New technology, new services and an increasing antipathy [with recruiters] played out on social media has created the impression that myself and my colleagues are dinosaurs, plodding on, oblivious to that rather bright light in the sky. LinkedIn has long been lauded as the ultimate agency killer. Back in the good old days ( I started my first recruitment job in 2007 so only got to see the good days for about six months but hey ho!) agencies would often focus their pitch to companies on their enormous database of candidates. Candidates that the said employer couldn’t reach themselves. And then LinkedIn came along and our database stopped being a selling point. Albeit, I understand, a lot of agencies still sell on this point (and perhaps rightly so…). LinkedIn’s member base has increased from 218m at the beginning of 2012 to 414m at the end of 2015. That’s a big database right? But there is something fishy going on. Only people who have worked with large databases before will understand this. If you are an in-house recruiter you are going to be sceptical about my motives for penning this, I don’t blame you. So, let’s look at some numbers from LinkedIn’s last financial statement. Membership has risen by the following:
  • 2013 – 277m
  • 2014 – 347m
  • 2015 – 414m
While Unique visiting members has risen by the following:
  • 2013 – 73m
  • 2014 – 87m
  • 2015 – 98m
There isn’t much explanation of these numbers in the literature I have read so I’m happy to be corrected …but by my reckoning these numbers mean the following. The percentage of unique members visiting LinkedIn is in decline:
  • 2013 – 26.4%
  • 2014 – 25.1%
  • 2015 – 23.7%
I also dug out the numbers for Q1 2012… it was 31%. This got me thinking. I have had a lot of conversations with colleagues and peers in the industry and anecdotally, everyone is reporting a drop in responses from candidates. So I checked with a colleague in our research team and she looked at the stats for responses to Inmails she has sent. Between Jan 2015 and December 2015, Liz had an Inmail response rate of 53.6% - that’s a pretty good return on investment and indicative of the care Liz takes to personalise and engage through her messages. However, from Jan 2016 to today that response rate has dropped to 24.2%. When I worked for a ‘large international recruitment firm’ I was fortunate to have access to an enormous database. I would go as far as to say it was better than LinkedIn is today. Top line numbers always look good. The devil is in the detail. Databases go out of date…and need a LOT of maintenance. …and people lose interest in being on said database and stop responding.                 so you end up with an ever increasing haystack And that is what has been happening (increasingly so) to LinkedIn. But, LinkedIn has one more very big problem. Its entire validity is dependent on its users updating their database.        the needles in said haystack don’t look like needles anymore That’s a bit of a problem when a declining proportion of users are returning to the site and as a consequence updating their profiles. So when an agency says that they have a ‘pool of talent’ that other agencies or recruiters can’t access I wouldn’t necessarily guffaw too quickly. Because this is exactly when niche specialist knowledge comes to the fore once again. Of course, this flags up one more question. Why is engagement in decline?      
 

5 Recruitment news stories from 2020

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By Jez Styles It is 2020 and all the wild predictions about changes to the world of recruitment are being realised. Here are 5 news stories from across the UK. February 15th, 2020. London. The Government’s flagship Social Media platform ‘LuckedOut’ signed up its one millionth user last month. A spokesman for the Department of Work & Pensions announced that the site had been an “incredible success story and had helped over 100’000 people return to work.” Critics of the platform believe the mandatory sign ups for those seeking benefits ran contrary to their human rights. Pressure group ‘Right to unemployment’ released a statement condemning the government for forcing the unemployed to sign up to the site to earn benefits. “As part of the conditions to earn benefits individuals have to post a minimum of 5 motivational quotes, 10 pictures of cats and ‘like’ at least 25 articles every day, we fail to see how this could be a good use of time.”   March 14th2020, Manchester. A man failed in his bid to overturn a dismissal from his ‘future’ employer yesterday. An employment tribunal heard that, Peter Parrot, was dismissed for Gross Misconduct before he had completed his interview process. As part of the selection process Peter was asked to complete a range of tests and gave consent for the company to analyse web based material, social media and test results. A Predictive analytics program found that Peter was 99.6% likely to breach the company’s code of conduct. ABC Enterprises, released the following statement: “This is a victory for employers everywhere who risk hiring unpredictable employees. We used the predictive analytics software to give us insight in to the likely success of candidates; the programme found that the candidate in question was certain to be dismissed in the future. Our legal advisors believed that we might open ourselves up to claims from other employers in the future if we failed to follow the normal disciplinary process and as such Peter Parrott was found guilty of gross misconduct.” Peter parrot has since been dismissed by his then employer and has been unable to secure further employment. Peter responded to the statement on LuckedOut: Cat innocent   April 10th 2020, Birmingham Following the banning of zero hours contracts in 2018, food Retailer ‘Fork to Mouth’ has sought to get around the legislation with the introduction of ‘minus hours contracts.’ All employees have been asked to sign up to the new term which requires employees to pay their employer should they not work a minimum of 47.5 hours. For every hour missed they repay the equivalent back. Employees have complained that some managers have created a rota system where employees work every other week which in essence means they are receiving no salary. Fork to Mouth’s HR director defended their approach and has refused to withdraw the minus hours contract. Former employees have taken to LuckedOut to voice their disgust: Cat fork   May 1st 2020, London Recruiting App Kinder (pronounced kin der) has announced record profits for the 3rd quarter in a row today. Kinder attributed their growth to the rapid collapse of the Agency recruitment market and their unique analytics software. Users upload every interaction they have with another person via social media sites or physically via their Mandatory Google Glass implants. Further data capture allows the app to map how the user responds to the individual via facial recognition and communications which creates a ‘kin’ score, the theory being that the more positively you interact with someone the more they are like a member of your family. Every user has a profile that is used to match hiring managers with employees via their kin score.  Kinder currently has a 96% market share of the recruitment market in the UK. Kinder’s CEO recently dismissed claims of privacy infringements and suggested that if people didn’t want to find a job [through their app] they could always sign up to LuckedOut. In response LuckedOut users shared a picture of a cat 276’000 times in one day: Cat Kinder   Sep 10th 2020, London The last recruitment agency to operate in the UK closed its doors today. Following Kinder's recent announcement of reaching 99.4% market share employers no longer need to use recruitment firms to fill vacancies. The news has been met with a mixed reaction across Social Media. On twitter the hashtag #whodoweblamenow trended for much of the day. A number of Teachers have noted a spike in former Students attacking the profession and blaming them for ruining their future careers. In response to the news users on LuckedOut liked a picture of a cat 1.2m times. Cat Bye  
 

There is no such thing as "Social Recruitment"

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There is no such thing as “Social Recruitment”   The term social recruitment really bothers me. I’m a pretty literal chap and while I can see a lot of candidate sourcing takes place on ‘social media’ platforms it rarely ever gets truly social. I have read a good number of blogs and discussions about social media and recruitment and I never get the sense that there is a fluid connection between the words ‘social’ and ‘recruitment.’ I ran a google search on ‘Social Recruitment’ and as always Wiki came up with the first hit. The entry was telling: the quote below is the opening statement on Wikipedia, which has referenced Matt Alder’s blog in 2011: “Social recruiting (social hiring or social media recruitment) is recruiting candidates by using social platforms as talent databases or for advertising. Popular social media sites used for recruiting include LinkedIn, Facebook, Twitter, Viadeo, XING, Google+ and BranchOut. Social recruiting is at the intersection of recruitment and social media.[1] The two things that stand out for me are that the entry is relatively short with a definition that is 4 years old, not a bad thing in itself, but that there is a ‘notability’ warning that indicates that the page has been flagged for potential deletion if not given more weight i.e. secondary sources. Also, the definition honestly states that it is all about databases and advertising, whereas 4 years on in 2015, much of the advice from the sages of social recruitment is to avoid ‘broadcasting’ i.e. advertising vacancies. Hmmm, Social? I went back to my google search but the first couple of pages are filled with sites offering tips on how to improve your social media recruitment strategy / plan. So I thought I would go back to what social actually means. I found this definition on Merriam Webster:   : relating to or involving activities in which people spend time talking to each other or doing enjoyable things with each other : liking to be with and talk to people: happy to be with people : of or relating to people or society in general   I am quite prepared for many people to shoot me down here but let’s break this down and think about it from the candidate’s perspective. The first point is really interesting and I am going to be extremely literal (and very Gen X, the Gen Ys will cry!) but talking generally involves the use of one’s mouth which means meeting in person, using a phone or perhaps Skype (etc.). This isn’t ‘social recruitment,’ it is, well, erm…recruitment. It is attending meetings and/or interviews specifically with a recruiter or through general networking. The second point ‘liking to be with,’ is where it gets really interesting and where there is a hard truth to be confronted. Most sane candidates are not a big fan of looking for a job. Granted, there are narcissists in every facet of life, but really, do you honestly think that candidates generally like the process of;  
  1. Writing a CV.
  2. Editing your social media profile(s) to convey the sense that you are not an individual…that you don’t have colourful friends, opinions or a social life.
  3. Sharing detailed personal information with complete strangers.
  4. Being rejected by complete strangers.
  5. Completing online applications for jobs that are, to be honest, not always that exciting but require the candidate to massage the ego of the hiring company by telling them why their brand is the most exciting thing on the planet.
  6. Attending interviews that sometimes are wonderful experiences but all too often soul destroying for anyone over the age of 10.
  7. Doing all of the above under the attentive gaze of a recruiter (internal or agency).
  8. And repeat, and repeat, and repeat.
  Do you really think that candidates like this, that they like looking for a job and talking to recruiters? Do you honestly believe that candidates ‘like to be with’ most recruiters. Of course the most salient point of all is that most candidates don’t like to advertise the fact, through open dialogue on a social platform, that they are engaging with a recruiter. With that in mind there are some very BIG obstacles to recruitment ever being particularly social.   Now, don’t get me wrong, many consultants in recruitment form extraordinarily strong bonds with their candidates, going on to become genuine friends. Sometimes this starts through an introduction on a social media platform. However, this doesn’t make the updates on LinkedIn, your tweets or your blog particularly social. Most interaction on these sites is between other recruiters and consultants to the industry. This is fine but it doesn’t constitute ‘social recruitment’ to me.   Social recruitment does indeed have a place and yes perhaps it occurs after a Digital introduction but; for any aspiring recruitment consultants looking to build a long term career, I would focus a little less on building a ‘social’ digital footprint and a little more on networking (face to face, physical, in the same room, literally, I really mean where you could actually touch each other) with candidates and getting to know them. When the next recession hits the only recruiters that will survive will be the ones with real, tangible, mutually beneficial relationships.   That said, all the advice on ‘social recruitment’ and how to use the various social platforms to interact with candidates and potential clients is absolutely of benefit. It’s the semantics (or maybe pedantics!) that bothers me. “Digital recruitment” perhaps?  
 

How to woo the social job seeker

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Katrina Collier has been an independent voice on social recruiting since 2009. Through Winning Impression, she advises companies how to include social media in their recruitment mix and job seekers how to use social media to gain access to job opportunities. She regularly speaks at industry events and conferences, and she writes social recruiting articles for her own blog, Work4, Computer Weekly and Social Hire.

In the first of a series, Katrina shares her thoughts and wisdom on where best to find and attract talent.

Part 1: Social Network Choice

Job seekers have smartened up to the fact that they can access you and your company on social networks. In fact, the number of visitors to UK job boards fell by 26% in the last year.

This could be down to a drop in unemployment, but it’s more likely due to the rise of the savvy social job seeker.

Operating under the radar, social job seekers are quietly checking you out.

Yes, you.

And not where you expect either.

Jobvite’s recent Job Seeker Nation Study revealed that:

  • Social job seekers are younger, wealthier, better educated, and more likely to be employed full-time.
  • 21% of those surveyed found their jobs via social networks.
  • 76% of social job seekers found their current position through Facebook.
  • 27% of job seekers expect to be able to apply via mobile and mobile job seekers are more likely to turn to Facebook over LinkedIn.

Yet in my experience, companies resist Facebook, thinking it a personal space. Fearing it would be creepy. Preferring the ease of LinkedIn.

But if 94% of recruiters are active on LinkedIn and only 36% of job seekers are, wouldn’t it be easier to be heard on Facebook?

And…

  • 52% of LinkedIn users visit less than once per week versus 60% of Facebook users who visit daily.
  • 1.4 billion Facebook users versus 259 million LinkedIn users and 83% of these users are on Facebook too.

So what can you do?

1. Run a few Facebook Graph searches and make sure that your target audience is on the network.

Try searches like:

- People who are [job title] and live in [location]

- People who work at [competitor] and live in [location]

- People who like [relevant skill] and live in [location]

2. Make the most of your Facebook page.

Add an attractive Cover Photo, complete the About section, and share photographs and videos that give insight into your company and people. Don't use your page as a job post feed, instead attract job seekers to your people, projects and products by giving them a peek inside.

3. Find out who your social champions are and ask for their help.

Avoid forcing people to engage, instead find out who in your company is happy to share updates about the great things that you’re doing. Let their natural enthusiasm shine through.

4. Monitor your page!

If you start engaging on Facebook you must make sure you keep an eye out for applicant comments and questions and address them quickly. Nothing repels a social job seeker faster than a neglected page!

What do you think; will you be giving Facebook a try?

You can find out more about Katrina's work here: http://www.winningimpression.com/

 

 

A Retailers guide to looking for a job in 2014

By Jez Styles, AdMore Recruitment Looking for a job in Retail has continued to grow ever more complex throughout 2013 and promises to continue to do so in 2014. As a recruiter I sometimes forget what it must be like to be a candidate coming on to the market for the first time in 5 years. In 2008, the last peak in the market, it was pretty straightforward - you wrote a CV, uploaded it to a job board and waited for the calls to roll in. At the senior end of the market, you met a few head-hunters and kept an eye on the broadsheets. Fast forward 5 years and the recession, coupled with technology, have completely changed the landscape. According to the BBC, at the entry end of the Retail Jobs market you are more likely to be assessed by a machine than a person!  www.bbc.co.uk/news/business Unfortunately, once you have beaten the machine you will then need to perform a David Brent style dance: currys-graduate-job-applicant-humiliated ! For C-suite and Board Directors not a huge amount has changed. There are of course fewer jobs and perhaps still a few too many candidates but all in all it isn’t that much more complicated. You’ll need a good Social profile, but in terms of how you look for a job you just need to dust off the little black book and make some calls. Having said that, the one key change will be looking for a job in the press. You won’t find much in the Sunday Times - the Appointments supplement is, well, not much of a supplement these days. For those in the middle, managers up to Board level, it just gets more and more complicated. So we have compiled a short review of the various methods you can employ that will hopefully save you some much needed time for interviews and research!

 The Three routes to market

Social LinkedIn has changed the jobs market in the same way Monster, Reed et al did in the early noughties. It has become a giant candidate database for agency and in-house recruiters while at the same time masquerading as a Social hub…oh and there are some interesting stories on LinkedIn Today…no wait, I mean Pulse. In 2014, if you are a candidate, passive or active, you absolutely must have a profile on LinkedIn. Ideally it will be accurate too! There are a few things to remember:
  • If you are actively looking for a job and you don’t mind your contacts knowing this then you should unlock your LinkedIn privacy settings.  This acts as a ‘mating call’ to recruiters, think of yourself as a peacock! Just to be clear, you don’t have to accept the advances of every suitor! TWEET THIS
  • Your LinkedIn profile should match your CV. Using inaccurate job titles or forgetting a recent job move or two will sow seeds of doubt in Recruiters. Honesty is the best policy. Also, please do not spell MANAGER as Manger – it doesn’t do you any favours!
  • Keyword optimisation, or SEO, was once the preserve of tech-savvy geeks. Adding a sprinkle of keywords is now de rigueur for your Social profiles and will ensure you can be ‘found’ a lot more easily. This is particularly recommended if you are on LinkedIn to catch up with contacts, ahem, and well you might get the odd headhunt approach too…
  • I advised last year (click here for the 2013 suggestions) that getting active on LinkedIn via LinkedIn Today and the Groups would improve your chances of being ‘noticed.’ As the recruitment world starts to get busy again, and do some real work, in 2014 I think this will yield fewer results. I am not saying stop participating altogether, just don’t expect a strong ROI on your time.
  • WARNING: If you have a Line manager or a recruitment team on LinkedIn there is a strong chance that they will also notice your activity on LinkedIn. I have spoken to a lot of candidates in the past few weeks that have been specifically told to remove the LI app from their company phone/laptop or have received ‘special’ attention as a result of their online activity. Likewise, several HR clients have indicated that it is something they watch with interest. The level of awareness on LinkedIn has changed dramatically in 2013 so it is worth thinking about what you are happy for people to see.
Twitter continues to grow its user-base and as a Retail & Hospitality recruiter it offers the next most interesting opportunity to engage and identify candidates. Twitter tends to sustain longer ‘conversations’ than LI and it is easier to develop stronger relationships as a result. Also, if you are an ‘active’ candidate you can get away with a bit of banter with recruiters and employers without coming across as overtly looking for a job. Perhaps more interestingly you can research prospective employers far more effectively as people tend to give a bit more away.
  • Don’t forget those all important keywords. Company name and Job title should just about do it!
  • Follow the companies and leaders of the companies that you are interested in. It is also worth following a few industry experts and key figures too. You’ll find that there is often better content on Twitter than LinkedIn which might help with research for interviews.
  • If you are keen to follow up on a job application, you’ll find that asking a question on Twitter is a good way of getting a prompt response. Bear in mind this is all in the public domain though!
  • Overall though, it is worth bearing in mind that most Retailers have not got a dedicated twitter careers feed – in fact only 21% of over 200 Retailers surveyed: Social Recruitment in Retail: 2013 Report
Facebook / Google+ / Pinterest / Friends Reunited (only kidding, whatever happened to them?) – each of these sites have their merits but in recruitment terms they are really not worth your time. In the same report: Social Recruitment in Retail: 2013 Report we found that just 24 retailers had a dedicated Facebook careers page. Of the 24, less than a dozen were what one might describe as active. Facebook does have aspirations to become a tool for recruitment and with data that is available it may well become important in the future. A couple of points below to bear in mind.
  • Be wary of posting anything too controversial on any of the above sites. Facebook does tend to elicit more candid posts than the other sites. Employers have begun using this site for research into prospective candidates so it is worth keeping this in mind when you get home from the pub in the middle of the night.
  • Pinterest is particularly popular in the design world so if you work in fashion or perhaps buying it would be worth looking at setting up a profile. For everyone else – it should be for personal use only!
My final point is that despite the hype, Social recruitment is a long way off being the most effective way of securing a position. Indeed a recent report from recruitment firm Kelly Services found that just “11% of UK workers had got a job through social media – a much lower figure than elsewhere in the world. - See more at: http://www.recruiter.co.uk/news/2013!” Adverts & Applications Actually looking for a job in 2014 will be more complex than ever before. The job boards and specialist press have taken a hammering over the recession and while not a huge amount has changed there is perhaps a more even spread of positions than before the recession. With no one dominant player you will need to cover a lot of ground. A few points to consider:  
  • I wouldn’t bother too much with the printed press. Any industry magazine of note will now have a matching job board. As for the Newspapers, well, you have better things to do with your time!
  • There are a LOT of job boards to choose from now so in no particular order it is worth checking the following….take a deep breath: Inretail, Monster, Total Jobs, Retail Choice, Retail Week, The Grocer, Drapers, Reed, The Ladders, Indeed, Jobsite, Exec Appointments, Executives on the web, guardian jobs, Grapevine, The Appointment, Property Jobs, Property week 4 jobs, MAD, Marketing Week, Personnel Today…oh and LinkedIn has jobs too (IT IS NOT A JOB BOARD….honest).
  • Set up alerts for each of the boards relevant to you and ensure the alerts go to an email account that you check daily. 2014 will be a busy year and if you don’t get your application in early the chances are you will not be considered.
  • Wherever possible personalise your applications. A simple ‘Hi, how are you?’ does wonders.
  • I would also advise against loading your CV on to the boards if you are at Middle management level or above.
Agencies Everyone loves dealing with agencies so this will be the most enjoyable part of your search! Ahem. Like us or loathe us we have survived the recession and have come out leaner and unfortunately in some cases meaner ;) than before. In Retail and Hospitality the agency count has increased significantly with lots of specialists (AdMore included) springing up like mushrooms. In fact it seems that just as one large player departs the market several new ones grow up overnight! The job boards were supposed to kill agencies, and then LinkedIn was too - well we are still alive and recruiting. We have written about how to manage your agency relationships previously (Click here) so I won’t go over old ground but there are a couple of key points to consider:  
  • Start the relationship building now. Good recruiters will spot the candidates who make an effort in advance and are much more likely to go in to bat for them if they feel valued. Recruiters are often accused of being transactional, but it cuts both ways!
  • If you are passive in your search then 2 or 3 good relationships will suffice. If you are active or ,worst case scenario, out of work you will need to get in touch with a fair few agencies. There are no dominant players in the market currently so you need to ensure you have a decent spread. Either way, start with AdMore (click here to learn a bit more about us)!
I hope this helps and as always please get in touch if you have any questions.  

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Social Recruitment in Retail – infographic & report

Social Recruitment in Retail

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The very hungry recruiterpillar

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By Jez Styles, AdMore Recruitment

In the light of the office a little egg lay on a desk. One Sunday morning the warm sun came up and – pop! – out of the egg came a tiny and very hungry recruiterpillar.

He started to look for some candidates.

On Monday he ate through 50 LinkedIn invitations. But he was still hungry.

linked_icon-resized-600

On Tuesday he ate through one Blog (this one), but he was still hungry.

On Wednesday he ate through 15 LinkedIn company updates, but he was still hungry.

On Thursday he ate through 280 Telephone calls, but he was still hungry.

telephone icon

On Friday he ate through 12 Tweets & messages, but he was still hungry.

Twitter bird

On Saturday, he ate through 3 Skype Interviews, 4 meetings, 75 Text messages, 5 Google + messages, 90 Voicemails, 791 Emails, 12 Inmails, 14 comments on LinkedIn Groups, 7 Comments on blogs, one comment for trade press, 5 LinkedIn status updates, 142 CV applications, and 3 new job adverts.

google+skype

That night he had a brainache!

The next day was Sunday again.

The caterpillar ate through one nice database search, and after that he felt much better.

Now he wasn’t hungry any more – and he wasn’t a little recruiterpillar any more. He was a big, well-connected recruiterpillar.

He built a small talent pipe-line, called a database, around himself. He stayed inside for more than two weeks. Then he nibbled a hole in the database, pushed his way out and…

...he was a beautiful Social Recruiting butterfly!

butterfly

A rough summary of my last 7 days. Inspired by "The very hungry Caterpillar" by Eric Carle. Of course, if you have kids you’ll know that already!

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5 Retail Twitter feeds that will make you smile

By Jez Styles, AdMore Recruitment- Specialists in Retail and Hospitality Recruitment, Search & Selection, Talent Management and Career Development. 

I was inspired to write this blog after discovering the ‘@AreaManagerGuy’ Twitter account. Twitter is filled with great information and can provide you with an incredible amount of ideas. I have to admit though that I have become increasingly drawn to the more humourous accounts, a bit of Social media light relief. Some of these are getting increasing amounts of exposure but I thought I would highlight a few for those that are new to Twitter or only occasionally use their account:

Here are my top 5 Retail Twitter feeds to get you started:

Steve Steveson - @AreaManagerGuy

My favourite feed by a country mile. Mixing up banter with his wife alongside classic retail quotes @AreaManagerGuy says all those things that every Retail Store Manager has heard before...but couldn't quite believe at the time! The food retail equivalent of TV's Phoneshop. 3769 followers can't be wrong! @WHS_Carpet

A twitter account devoted entirely to highlighting carpet horror stories in WH Smith stores. With 2911 followers and lots of independent contributions I would imagine the joke wears a little thin at WHS HQ! Scan down the feed and you can quickly see how WH Smith has consistently kept profits up!

WaterstonesOxfordSt - @WstonesOxfordSt

 A genuine Retail consumer account with a great sense of humour. The guys behind this account manage to combine some good marketing information with lots of sarcasm. Not the lowest form of wit on this occasion.

#KeepingChristmasGoing - @Dresserman

A hashtag curated by Steve Dresser, KeepingChristmasGoing is exactly what it sounds like. A collection of observations and photos of Retailers who just can’t let go of Christmas. It has been a little light on activity over the last couple of months but is sure to build again from January to May!

Paddy Power - @PaddyPower

Like ‘em or loathe ‘em the Bookmakers are here to stay. Paddy Power have pulled off a string of publicity stunts and their Twitter feed is very edgy. If you are a Sports fan you won’t be able to help yourself but smile.

As always, if you have any favourite feeds let us know in the comments below.

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What should your Recruitment Consultant really do for you?

By Russell Adams, AdMore Recruitment- Specialists in Retail and Hospitality Recruitment, Search & Selection, Talent Management and Career Development. In a market where organisations are increasing their proportion of direct hires, do you still need to be talking to recruiters and what are they actually doing for you?  Are they really adding any value and what are they doing that you couldn’t do yourself? Indeed with LinkedIn it is now easier than ever before to be found by organisations looking to hire. So are recruiters really adding any value? The answer to that question will definitely depend on who you are talking to. Sadly the industry is lightly regulated and with no formal qualifications it is very easy for poorly trained individuals to operate without much scrutiny or redress. As we are all aware, the market is still tight. With strong competition for most roles it is likely that you will need to engage the services of recruiters in order to try and access the best opportunities in the market.

So what should a good recruiter be doing for you?

Career Advice

A specialist recruiter should be able to give expert career advice and both challenge and assist you in your career goals and objectives. They should be highly knowledgeable in your field and very well connected.  Your recruiter should be a career partner and not just an agent that will place you in a role.

Recruiters can and should provide impartial career advice. When paid commission you need to appreciate that some may have a short term attitude and advise what is best for them and not for you as the candidate. However, the best recruiters will take a look term approach, appreciate that people will remember great advice and certainly never forget bad advice. Although in the short term they may lose out on a fee, longer term if they do the right thing then you are much more likely to engage them when you are looking to recruit. So look out for the signs that they are thinking long term.

Recruiters can if they are willing provide advice across a range of areas including advice on CV’s and Interviewing. They typically do not change for these services but do it as a way of adding more value to the candidates. Again they are likely to only provide in depth advice to those individuals who they have built a relationship with.

Job Search

In addition to some of the added value areas, fundamentally you want your recruiter to give you access to the best jobs in the market. So, do plenty of research and ask plenty of questions; what roles are they recruiting? Who are their key clients? Are they recruiting the types of roles you are interested in? The competition out there is fierce and through building a strong relationship with key recruiters in your sector you can try and ensure you gain access to these roles. A good recruiter should always call you back. In the current market, recruiters are incredibly busy, there are large number of candidates on the market chasing relatively fewer roles, however if you agree up front how to communicate and how frequently then you should be able to find a way that works for both parties.

 Process Management

A good recruiter should "coach" you through the recruitment process.  They should be using their in depth knowledge of the client and the individuals within it to guide and advise you on how to position yourself. They should be able to give you a strong insight into the culture and how you will fit.  The are also likely to get in depth feedback from the client after each stage so make sure they are sharing this information with you, so you can understand what you may need to do more or less of.  In fact a really good recruiter will always think long term. The better ones will coach you through a process even when they aren’t representing you but it is with a client they know. They will appreciate the long term benefits of doing this and the potential for the future.

 Offer Negotiation

Whilst there are a multitude of reasons for moving jobs, increasing your salary and benefits is often an important aspect.  Your recruiter should be instrumental in negotiating the right salary for you.  They should know the client well and will have a real feel for what the client may be willing to pay for someone with your skill set.  But make sure they are clear about your parameters because as much as you want to receive the best offer you also don’t want to put yourself in a situation where you are jeopardising a potential offer because the recruiter is demanding an unachievable  salary on your behalf. Also make sure you understand the full package. The benefits on offer may vary considerably from your current role and other roles you are considering and it is wise to look at the package as a whole. This will both influence your thoughts around basic salary but also may give you some leverage. Make sure you have this information early in the process. Like any negotiation the Recruiter will be aiming to find middle ground that is acceptable to both you and the client. It is ok to push but get a feel for where those boundaries lie.

Post Placement

A good recruiter won’t just place you and collect their fee, they will support you through your notice period and then though your induction into the business. They should provide you with an insight into the key players in the business you are joining, the culture and advice on how to integrate into the business. They should keep in touch and ensure that your induction runs smoothly, feeding back to the client where appropriate.

Conclusion 

Identifying and then building a relationship with the right recruiters will be critical if you are determined to make the best career move possible.

So how can you ensure your recruiter is doing all these things for you? Firstly please choose wisely. It is best to get recommendations and check their credentials.

Secondly to gain this level of advice, support and opportunity you need to invest time in building a relationship with the recruiter. This is easier said than done when working in a demanding and consuming role, so select a small number of well connected recruiters. For some additional advice on job hunting please read our recent blogs Looking for a job in 2013and How to avoid joining the wrong business.

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