Katrina Collier has been an independent voice on social recruiting since 2009. Through Winning Impression, she advises companies how to include social media in their recruitment mix and job seekers how to use social media to gain access to job opportunities. She regularly speaks at industry events and conferences, and she writes social recruiting articles for her own blog, Work4, Computer Weekly and Social Hire.
In the first of a series, Katrina shares her thoughts and wisdom on where best to find and attract talent.
Part 1: Social Network Choice
Job seekers have smartened up to the fact that they can access you and your company on social networks. In fact, the number of visitors to UK job boards fell by 26% in the last year.
This could be down to a drop in unemployment, but it’s more likely due to the rise of the savvy social job seeker.
Operating under the radar, social job seekers are quietly checking you out.
And not where you expect either.
Jobvite’s recent Job Seeker Nation Study revealed that:
- Social job seekers are younger, wealthier, better educated, and more likely to be employed full-time.
- 21% of those surveyed found their jobs via social networks.
- 76% of social job seekers found their current position through Facebook.
- 27% of job seekers expect to be able to apply via mobile and mobile job seekers are more likely to turn to Facebook over LinkedIn.
Yet in my experience, companies resist Facebook, thinking it a personal space. Fearing it would be creepy. Preferring the ease of LinkedIn.
But if 94% of recruiters are active on LinkedIn and only 36% of job seekers are, wouldn’t it be easier to be heard on Facebook?
- 52% of LinkedIn users visit less than once per week versus 60% of Facebook users who visit daily.
- 1.4 billion Facebook users versus 259 million LinkedIn users and 83% of these users are on Facebook too.
So what can you do?
1. Run a few Facebook Graph searches and make sure that your target audience is on the network.
Try searches like:
- People who are [job title] and live in [location]
- People who work at [competitor] and live in [location]
- People who like [relevant skill] and live in [location]
2. Make the most of your Facebook page.
Add an attractive Cover Photo, complete the About section, and share photographs and videos that give insight into your company and people. Don't use your page as a job post feed, instead attract job seekers to your people, projects and products by giving them a peek inside.
3. Find out who your social champions are and ask for their help.
Avoid forcing people to engage, instead find out who in your company is happy to share updates about the great things that you’re doing. Let their natural enthusiasm shine through.
4. Monitor your page!
If you start engaging on Facebook you must make sure you keep an eye out for applicant comments and questions and address them quickly. Nothing repels a social job seeker faster than a neglected page!
What do you think; will you be giving Facebook a try?
You can find out more about Katrina's work here: http://www.winningimpression.com/