By Sophie Mackenzie, AdMore Recruitment
Having taken part in Assessment Centres as an assessor, a candidate and as an observer, it is my view that companies tend to approach the Assessment Centre in one of two ways. Either a. using the AC scores as the absolute measure of a candidate’s suitability and having an unwavering attitude to the pass/fail marker or b. using the AC scores as a useful indicator of suitability but taking other factors into account.
In the second case, the other factors are undoubtedly related to how the candidate performs as a whole throughout the day and this includes how they interact in between the exercises.
The challenge for a candidate is that it is unlikely you will know which of these camps the AC will fall into – so how do you make sure that you nail not only the formal assessment exercises but the informal elements too?
Do your preparation
If possible, get as much information from your recruiter in advance about what to expect on the day and who will be assessing. This will enable you to do your research about the key individuals in advance.
Equally, think of some topics of conversation to draw on throughout the day – this could be something relevant to the company eg. their latest results or simply a general news item.
Look for clues
You should have read the Job Description anyway, providing there is one, so re-read it and look for indicators about the type of person they are looking for from a behavioural perspective. Doing wider research on Linkedin, the company website and Glassdoor.co.uk will also give you insight so you can tailor your approach. For instance, they may be a very corporate business who will be looking for a more formal, polished approach. Alternatively, they may be a quirky, more personality-driven culture which may indicate a more unusual feel to the assessment centre.
Your recruiter should be able to guide you on this. Generally speaking, be prepared to wear business dress – it is much easier to remove a tie than magic one from thin air if you haven’t got one with you! As the day progresses, ensure you maintain your level of presentation – don’t be tempted to loosen your tie or take your jacket off unless the assessors specifically mention it.
First impressions count
This is as important here as in every other area of life and as ever it is the simple things that count. Greet everyone warmly with a smile and a firm handshake when you arrive – the receptionist, the other candidates, the assessors. Chances are, you will find yourself in a room with the other candidates over a cup of coffee and this can be an awkward moment, particularly as people often assume that they are in direct competition with each other. This may well be the case, however, by putting others at ease, you will help yourself to feel more comfortable. Also, in doing this (by asking questions, building rapport etc.), you will create potential allies who may come in handy later and to any observers you will get noticed as a positive influence. Please see our previous blog for more detail.
Drink lots of water
Keeping hydrated is proven to aid concentration (but make sure you know where the toilets are?!). Likewise, ensure you have a decent breakfast and take advantage of any snacks offered throughout the day – an empty stomach can be distracting.
It is a fact that popping off for a fag at every opportunity is unlikely to endear you to the assessors and most importantly is likely to mean that you miss valuable influencing opportunities. Equally, heading in to a small room for a role-play smelling of cigarettes will not go down well.
Turn off your phone!
I know of a candidate who, half-way through an assessment centre, took a call rejecting him from another role which he really wanted. He went into the next exercise, messed it up and consequently blew his chances of securing another offer. Make sure you leave a voicemail explaining you will return calls later and if you have to send a text message, ensure you do it in private. You must make sure you look completely committed and focused on the task in hand.
Mind your manners
This should be a given however I have witnessed potentially good candidates blow it over lunch with appalling table manners! If you have the opportunity, remember to thank the assessors or the facilitator for their hospitality. Courtesy should extend to your conversations – the skill is to bring people into the conversation taking care not to dominate.
Keep your wits about you
There can be a lot to take in but ensure that you understand the agenda and timetable for the day and also which room you need to be in for each exercise. In some assessment centres, particularly for graduates, part of the ‘test’ is how you manage your time throughout the day and they will put you under time pressure intentionally to see how you cope.
Avoid any negativity
As the day progresses, other candidates may start to express their thoughts about the process, particularly if they feel it is not going well. I witnessed a memorable exchange during an assessment centre when one of the candidates openly criticised the validity of the whole event in the middle of the group exercise?! Avoid negative comments at all costs and avoid sharing your opinions about the exercises, even if you agree. You should remain positive and energised throughout the day and give it your best shot irrespective of whether you are privately questioning the usefulness of the event.
Whether you are talking to a fellow candidate or to an assessor during a break, show an interest in them. Ask questions – particularly important if you are talking to an assessor, so try to think of some good questions to ask about the company and the role you are applying for. Remember to listen actively. Remember interesting people are interested.
Like it or not, it is a fact that people tend to recruit people they like and get on with. Given the amount of time we all spend with our colleagues, this is actually no bad strategy, providing they can also do a good job of course! Avoid therefore, trying to be someone you are not. Assessment Centres are stressful and pressured and this can often cause people to behave differently than normal. Try to fight the urge to say things you think people will want to hear. If you can relax enough to get your personality across then this will really help the assessors to picture you in their team. Finding common ground will help build rapport so use breaks and lunchtime to steer the conversation away from work and towards extra-curricular interests. This will also make it easier for the assessors to remember you.
One word of warning, ensure you are remembered for the right reasons – an ill-judged joke will not go down well.
Use networking techniques
Assessment Centres can be great networking opportunities so be prepared. Quickly identify everyone involved – who the assessors are and where the other candidates are from – and ensure you seek out each individual, if only for a brief greeting. Take business cards to exchange. Follow up on the day by connecting on Linkedin.
A well-planned, relevant Assessment Centre can be an excellent way of assessing a number of candidates in one go and also gives the candidate a longer period of time with their prospective employer and the opportunity to meet a number of key stakeholders – very useful to determine whether you would fit culturally with the business.
This cultural alignment works both ways and understanding this will help you prepare to demonstrate your personal qualities in between the formal assessment activities.
For advice on how to cope with the formal assessment exercises, see my previous post on Role-Play Interviews, here and my colleague Russell’s post about the Group Exercise. Watch this space for advice about how to handle a Commercial Exercise…