Marketing Analytics Lead
Reading - £50,000
Do you have marketing performance and analytics experience with a recognised retailer/brand? Do you have experience in marketing attribution and channel analytics?
Our client is a multi-channel retailer, and they are looking to bring in a talented Marketing Performance professional to be a part of huge brand growth plans.
What does this role Marketing Analytics Lead involve?
Build and develop a sustainable attribution model and work on a test and learn programme across all channel owners.
Support longer term planning of all promotion discounts, incentives and CRM activity.
Make recommendations as to future activity within the campaign process to ensure maximum efficiencies.
Work with Marketing and Ecommerce teams to help drive greater customer adoption and engagement across all digital tools.
Working with the customer Marketing Manager on development of Loyalty scheme.
Skills & Experience required:
Experience in a marketing performance/analytics role
Exposure and use of various data visualisation tools, such as PowerBI or Tableau
Used to using various deep analytical tools, such as Python and R
Excellent in Excel and Powerpoint
Strong commercial experience and used to dealing with senior stakeholders
Excellent understanding of web and social analytics and the tools utilised
If you have marketing analytics and attribution experience and looking for your next challenge then please apply today!
This role is being managed by AdMore Recruitment limited, a leading specialist to the Retail, Hospitality and Consumer sectors providing support to our clients across the UK.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
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