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SEO & PPC Executive

£30000 - £32000

Other head office

South West




Job Description

**SEO & PPC Executive - Falmouth - £31,000**

Our client is a leading retailer, with a diverse product range reaching out to an ever expanding customer base. With a business that is increasing year on year, they are seeking an SEO & PPC Executive to join the marketing team.

The Role:

  • Develop the Paid and SEO strategy, meeting acquisition and retention targets

  • Work with PR and internal content marketing teams to support SEO goals

  • Work with an external Google certified agency to help support the development and planning of the overall goals and objectives

  • Support budget planning using predictive modelling and response curves

  • Improve business profitability with an ROI driven approach in all activities

  • Set targets for conversion, traffic, ROI, acquisition, click-through per campaign

  • Explore how new product areas can be launched through paid and SEO activity

  • Delivery quarterly reviews to senior management

  • Include retail footfall driving activity in the overall strategy

  • Ensure consistencies in PPC strategy between AdWords and Bing/Yahoo

The Person:

A digital marketer with an up to date knowledge of techniques including social, PPC and content marketing. You will have knowledge of Google Analytics, Google Console and the ability to utilise their data. An in-depth understanding of search engines, SEO and factors that influence high rankings in Google and Bing is a must, plus a working knowledge of paid platforms including AdWords and Facebook.

You will also have experience of segmentation and an understanding of carrying out Keyword Research for web content. In order to produce reports to aid decision making, you will need excellent Excel, writing, communication and analytical skills. Finally, this is a fast paced environment, so you will be highly organised, a team player, deadline driven and adaptable.

SEO & PPC Executive!

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