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Senior CRM Executive







Job Description

**Senior CRM Executive (Fashion) - Central London - £35,000 Great benefits!**

Thinking of looking for a new role this side of Christmas? Do you miss that feeling of being genuinely excited about going to work every day? LOOK NO FURTHER, this could be THE perfect new role for you…!

We are working with a hugely popular fashion brand which is looking to hire a new Senior CRM Executive to join the Digital Marketing team. This business is performing extremely well in tough market conditions so it's a fantastic time to join!

What will this Senior CRM Executive role involve?

  • The Senior CRM Executive is responsible for defining & delivering CRM campaigns to drive continual revenue growth from customer databases.

  • This person will manage a Junior CRM Executive in executing and optimising CRM tactical campaigns and programs. This role will report into the Head of CRM and will work closely with the Digital Marketing, Content & Web teams. The role will also help define the CRM strategy, automated programs, lifecycle marketing & database growth strategies.

  • This is an incredibly exciting time for CRM within this business. An ambitious 2 year CRM strategy has been defined, and this role will be integral to its successful delivery, including leveraging the capabilities of a new marketing platform.

What skills will you need for this Senior CRM Executive role?

  • 4 years' experience in CRM role within retail is essential, ideally within fashion.

  • Proven experience in defining, delivering & optimising successful automated customer journey programmes which deliver step change results.

  • Confidence and strong communication skills are critical for this role.

  • An analytical mind, being very comfortable with data, ability to ask the right questions and derive insight and action from data sets.

  • Experience in critiquing creative assets and giving constructive feedback.

  • Excellent stakeholder influencing, management, and communication skills.

Please apply for more info!

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