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Head of CRM

£60000 - £70000

Marketing

North East

Retail

Permanent

15319/001_1611317906

Job Description

**Head of CRM - West Yorkshire - up to £70k**

Want to work for a fast growing and autonomous business?

How about a newly created position, which will mean building a department and team from scratch?

If this sounds like a challenge you could be interested in and you have experience in CRM with an online retailer then please read on!

This business is a leading online retailer, with a diverse product range reaching out to an ever expanding customer base. With a business that is increasing year on year, they are seeking a Head of CRM to join the team. The key focus will be to increase revenue and profit by developing customer retention and loyalty initiatives. You'll create a team to lead the way in changing how the business interacts and manages relationships with their customers.

So what does this CRM Manager role involve?

  • Meet revenue targets through the development and implementation of customer email marketing strategy
  • Redefining the customer journey by removing friction to improve net promoter scores
  • Working collaboratively with rest of the functional team to ensure accurate delivery of all campaign and promotional messages
  • Drive brand awareness through creation of relevant and engaging email campaigns
  • Establishing a world class CRM system to improve both recommendation and retention for B2B and B2C
  • Increasing click-through conversion rates from email campaigns
  • Working alongside the existing Acquisition team to better use data to reduce advertising costs

What do you need to be successful in this role?

  • Must have experience in CRM marketing with a well-known online UK retailer
  • Be highly commercial with proven results in customer retention, experience and loyalty.
  • Have great copywriting skills
  • Experience in working with consumer data
  • Analytical and flexible to report and take learnings from email activity on an on-going basis
  • Experience and confidence in senior stake holder management

If you are currently in one the following positions or similar and interested in your next challenge then please apply today!

*Head Of Loyalty * Senior CRM Manager * eCRM Manager * CRM Manager * Customer Retention Manager * Growth Marketing Manager

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