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Local Marketing Lead

£30000 - £35000

Marketing

South East

Retail

Permanent

14160/001_1549890208

Job Description

Local Marketing Lead

Near Reading, Berkshire

£30,000 - £35,000

The role

As Local Marketing Lead your role is to lead on the external local marketing support given to our store estate across UK, Ireland and Continental Europe.

To support the launch of new stores, relocated stores and store closures. To support identified 'focus' stores and those where deemed a significant opportunity presents itself for sales growth.

To develop and own the Local Marketing toolkit for store self help.

What is required in this Local Marketing Lead role?

  • To develop & lead a co-ordinated plan on support for local store marketing

  • To lead on the development & delivery of all local marketing to support the store development programme and focus stores identified through:-

-Direct mail

-Leaflets to be used external to the store

-Events both in-store or external to store eg in shopping centres, colleges, trade shows

-Store social media marketing, in collaboration with the Social Media Co-ordinators

-Email & SMS, in collaboration with the Digital Communications Leads

-In-store vouchering (Ecrebo), in collaboration with the Digital Communication Leads

-Digital advertising localised eg SEO, PPC in collaboration with Digital Advertising Lead

  • To design, develop and implement a Local Marketing toolkit for store self help

  • To manage the local marketing budget