**Head of Marketing & Customer Insight (Leisure & Hospitality) - North London - £60,000 / £65,000**
Are you looking for an exciting new role as we head towards the summer? Do you want to work for a company which is investing heavily in marketing activities? If you are a customer focused, strategic and commercial individual with extensive online and offline marketing experience within leisure or hospitality - THIS is the role for you!
Our client is a hugely popular and growing UK business, they're a unique player in the market and they have a broad range of products/activities on offer to their customers. They're now looking to bring in a Head of Marketing & Customer Insight (which sits on the Executive board) to develop and implement a compelling marketing strategy to support the growth plans.
Minimum of 3-years' experience as a head of department within the leisure and sport, hospitality or related industry
Excellent creative briefing and agency management skills.
Extensive customer insights experience is essential.
Ability to balance digital and traditional channels to deliver successful campaigns targeting the right audience.
Excellent written skills and attention to detail.
A proven ability to develop and control budgets.
Key Responsibilities of the Head of Marketing & Customer Insight (Leisure & Hospitality):
Develop and implement a marketing strategy to achieve growth targets and support long-term ambitions
Devise and implement relevant KPIs to measure success and focus decision-making.
Lead a dedicated marketing team.
Be the voice of the customer
Champion excellent customer experience
Build an in-depth understanding of customer profiles, preferences and habits.
Manage all customer feedback channels and ensure the business responds to learnings.
Create a new digital strategy. Drive online advance sales.
Develop new event driven programmes to enhance the customer experience and drive footfall.
Build campaigns based on customer insight, market data and sales analysis.
Please apply today in order to have a confidential conversation to discuss the Head of Marketing (Leisure & Hospitality) role in more detail!
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