Global PR Manager (Yoga Brand)
The purpose of this role is to maximise brand awareness and consideration by establishing and developing a global PR plan and events programme.
You will increase brand value and reach by building relationships with consumer and business media channels, swiftly assessing how much can be delivered directly or via agencies and making a recommendation accordingly. You will increase brand engagement and reach by creating and developing an efficient and impactful events Plan/Calendar that cost effectively delivers outstanding engagement and reach for the brand on a global basis, with suitable focus in key markets. You will also manage external PR & coms agencies/service providers where applicable.
This role is well suited to an individual who has developed a direct PR function. You must thrive on networking and developing key relationships, and have a particular interest in the yoga/fitness/wellness industry.
We're looking for someone to develop within our team, who is keen to learn, has an eagle eye for detail and a willingness to go above and beyond to grow our business.
Developing and implementing the PR and Events strategy as guided by the Brand Engagement Manager
Build the global profile of the brand by developing and nurturing relationships with relevant consumer media channels, influencers, bloggers and event organisers
Create and deliver integrated PR and digital communications strategies and campaigns from start to finish reaching and engaging target consumer audiences and communities
Develop and maintain purposeful and effective partnerships with relevant organisations, predominantly online but also offline (e.g. in relation to key industry events)
Organisation & delivery of the Company's presence at relevant and strategically important industry events, representing the brand as required
Supporting the Brand Engagement team on other projects as required
A proven track record of growing the PR impact of a brand
Events delivery experience
Excellent written & verbal communication
Highly personable, able to form great working relationships and apply networking skills
Highly adaptable with ability to work independently
Significant interest/experience in the yoga industry
Experience working in a start-up, scale-up or fast growing ecommerce business
Agency/account management experience
Established network across wellness/fitness/yoga related industry
If you have global PR experience and want to work for a leading Yoga brand in Camden, get in touch!
If you don't have a CV but want to discuss the opportunity get in touch at [email protected]
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