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Email Marketing Co-Ordinator

£28000 - £32000


South West




Job Description

**Email Marketing Co-ordinator - Cornwall - £32,000**

Our client is a leading retailer, with a diverse product range reaching out to an ever expanding customer base. With a business that is increasing year on year, they are seeking an Email Marketing Co-ordinator to join the team.

The Role:

  • Responsible for the email channel, setting clear priorities and objectives that align with business and trade objectives. Reporting back on performance and delivering continual strategic development.

  • Manage and optimise the email channel as a key traffic driver to the website.

  • Deliver revenue forecasts and set and monitor key KPI's.

  • Ensure the flawless delivery of all campaigns.

  • Support the Campaign Manager in delivering and optimising data led retention strategies.

  • Lead campaign evaluation to support channel optimisation.

  • Drive the development of behavioural campaigns to support trade and customer objectives, primarily using our email channel but also working across other channels.

The Person:

  • A strong working knowledge of CRM and email campaigns

  • Excellent HTML and email build skills and ability to trouble shoot rendering

  • issues.

  • Understanding of email best practice

  • Knowledge in segmentation, personalisation and automation of email campaigns including the

  • practical application of behavioural campaigns

  • Experience of campaign planning, implementation and evaluation

  • Experience of database management

Email Marketing Co-ordinator!

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