**Email Marketing Co-ordinator - Cornwall - £32,000**
Our client is a leading retailer, with a diverse product range reaching out to an ever expanding customer base. With a business that is increasing year on year, they are seeking an Email Marketing Co-ordinator to join the team.
Responsible for the email channel, setting clear priorities and objectives that align with business and trade objectives. Reporting back on performance and delivering continual strategic development.
Manage and optimise the email channel as a key traffic driver to the website.
Deliver revenue forecasts and set and monitor key KPI's.
Ensure the flawless delivery of all campaigns.
Support the Campaign Manager in delivering and optimising data led retention strategies.
Lead campaign evaluation to support channel optimisation.
Drive the development of behavioural campaigns to support trade and customer objectives, primarily using our email channel but also working across other channels.
A strong working knowledge of CRM and email campaigns
Excellent HTML and email build skills and ability to trouble shoot rendering
Understanding of email best practice
Knowledge in segmentation, personalisation and automation of email campaigns including the
practical application of behavioural campaigns
Experience of campaign planning, implementation and evaluation
Experience of database management
Email Marketing Co-ordinator! www.admore-recruitment.co.uk
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