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eCRM Manager

£50000 - £52000


West Midlands




Job Description

**eCRM Manager - Coventry - up to £52k**

Our client is a leading retailer, with a diverse product range reaching out to an ever expanding customer base. With a business that is increasing year on year, they are seeking an eCRM Manager to join the retail E-Commerce team.

So what does this eCRM Manager role involve?

  • Meet revenue targets through the development and implementation of our customer email marketing strategy

  • Working collaboratively with rest of the functional team to ensure accurate delivery of all campaign and promotional messages

  • Drive brand awareness through creation of relevant and engaging email campaigns

  • Ensure emails are targeted to ensure the campaigns are delivered to the correct target audience

  • Communicate and instruct internal contacts on the processes and procedures related to email activities ensuring accurate and timely implementation

  • Liaising with other marketing, commercial and operational functions to ensure accuracy in the set up and monitoring of digital promotions and campaigns

What do you need to be successful in this role?

  • Experience in eCRM marketing with a well-known UK retailer

  • Good understanding of eCRM systems such as Exact Target

  • Good copywriting skills

  • Experience in working with consumer data

  • Analytical and flexible to report and take learnings from email activity on an on-going basis

  • Ability to read and implement learnings from Google Analytics and Omniture

If you are a eCRM professional looking for the next step in your career, please get in touch today!

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