**eCRM Manager - Coventry - up to £52k**
Our client is a leading retailer, with a diverse product range reaching out to an ever expanding customer base. With a business that is increasing year on year, they are seeking an eCRM Manager to join the retail E-Commerce team.
So what does this eCRM Manager role involve?
Meet revenue targets through the development and implementation of our customer email marketing strategy
Working collaboratively with rest of the functional team to ensure accurate delivery of all campaign and promotional messages
Drive brand awareness through creation of relevant and engaging email campaigns
Ensure emails are targeted to ensure the campaigns are delivered to the correct target audience
Communicate and instruct internal contacts on the processes and procedures related to email activities ensuring accurate and timely implementation
Liaising with other marketing, commercial and operational functions to ensure accuracy in the set up and monitoring of digital promotions and campaigns
What do you need to be successful in this role?
Experience in eCRM marketing with a well-known UK retailer
Good understanding of eCRM systems such as Exact Target
Good copywriting skills
Experience in working with consumer data
Analytical and flexible to report and take learnings from email activity on an on-going basis
Ability to read and implement learnings from Google Analytics and Omniture
If you are a eCRM professional looking for the next step in your career, please get in touch today!