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Digital Marketing Analyst

£40000 - £45000

Marketing

West Midlands

Retail

Permanent

14054/001_1544634482

Job Description

**Digital Marketing Analyst - Nuneaton - £45,000**

Job Purpose

  • Utilise data and platforms to make customer touchpoints relevant and engaging for every customer.

  • Measure effectiveness, value of media and web personalisation campaigns, against customer metrics, and present actionable insights and recommendations based on data results and best practices

  • Support the eCommerce team and wider business through identifying, analysing and communicating customer data, including transactions, browsing and response data

    • Identify opportunities to optimise how we talk to customers through CRM and Digital - making communications more relevant to customers

    • Provide regular reporting to enable data led measurement of activity and initiatives

    • Feed insights, analysis and recommendations into planning discussions, regular reporting and post implementation reviews

Key Responsibilities of this Digital Marketing Analyst role:

  • Utilise the customer database to analyse customer behaviour across all touchpoints and glean actionable insights to feed into CRM reporting or one off projects

  • Creation of personalised experiences for selected audiences within CRM and DMP

  • Advise teams on audience selection for campaign optimisation and web personalisation

Key Skills/Experience

  • Experience manage campaigns within a CRM platform

  • High levels of competence with Excel

  • Ability to manage multiple partners, prioritise and deliver to tight deadlines

  • Experience SQL or equivalents desirable but not essential

Your skills

  • Passion for customer and constantly curious

  • Knowledge of Digital and eCommerce

  • Excellent numeracy and statistical skills

  • Strong communication skills with ability to translate complex ideas into easily understood insights

  • Can-do attitude and the determination to achieve results

  • Analytical mindset but always mindful of the commercial applications of the data

  • Enjoys working at pace in a fast moving and constantly changing environment

  • Good attention to detail and takes responsibility for the accuracy of their work

  • Ability to connect ideas and do things differently

  • Productive team member, collaborating with all teams and at all levels of the organisation

  • Salesforce cloud/DMP experience

Digital Marketing Analyst www.admore-recruitment.co.uk

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